About Us

The practice

Welcome to Auerbach & Steele, a leading London optical and eyewear store. Friendly and highly skilled, we pride ourselves on our optometric and design expertise. With our state of the art equipment for eye examinations and cutting-edge designer eyewear, we not only ensure your eyes are in optimum health, we make you look great too!

Auerbach-steele shop picture
Auerbach & Steele logo

Established 1996

Established in 1996, our aim has always been to combine the highest standards of clinical care with some of the best spectacles in the world. We care about the way you see and the way you are seen. Without a team of experts, the best technology and most extensive range of spectacle frames is no guarantee of perfect eye care and wear! That is why everyone at Auerbach & Steele is professionally qualified.

Bespoke, boutique, beautiful!

What we do

A few minutes’ walk from Sloane Square, we have private consulting rooms, a technical workshop on site and a stunning array of contemporary spectacles and sunglasses from around the world.

eye examination icon


The health of your eyes is important, so our examinations are conducted by our fully qualified optometrists using the most up-to-date equipment available.

Auerbach-steele collections icon


We promise you will find the most eclectic range of spectacle frames at Auerbach & Steele. We only stock innovative and contemporary designs made by specialist frame manufactures.

contact lenses icon

Contact lenses

Whether you wear them on a daily basis, for sport or on special occasions, we will find the right contact lens fit for you.

spectable lenses icon

Spectacle lenses

Your choice of spectacle lens is just as important as your choice of frame. Our expert dispensing opticians will advise you on the type of lens that best suits your prescription and lifestyle needs.

Auerbach-steele find us icon

How to find us

129 King’s Road, Chelsea, London, SW3 4PW

Telephone: 020 7349 0001
Email: info@auerbach-steele.com

The shop is served by two underground stations (South Kensington and Sloane Square) as well as the number 19, 211, 11, 49 and 319 busses.

Mon-Fri: 10:00-18:30
Sat: 10:00-18:00
Sun: 12:00-17:00