Yellows Plus Yellows Plus is a Japanese eyewear brand founded by Toshiaki Yamagishi in 2001. The brand was initially perceived as ‘the collection of the Japanese people, for the Japanese people, by the Japanese people. Today however, the brand has gained a reputation across the globe for its beautifully crafted classic eyewear. Yellows Plus uses the finest materials including Japanese acetate and pure titanium in their collections. They are committed to producing their products in Fukui, Japan, a northern coastal area with a long history of manufacturing premium eyewear. Each Yellows Plus frame is crafted by highly skilled artisans who take immense pride in their work, striving to realise the creative vision of Toshiaki Yamagishi’s designs as closely as possible. It’s all about the detail: frames are immediately apparent on the face of the wearer, so even the slightest alteration to the thickness of a line or a surface angle is instantly noticeable. It takes years of experience and skill to precisely adjust each detail to ensure the perfect outcome. The attention to detail is evident in the design and construction of each frame, resulting in eyewear that is not only functional but beautiful too. The famous Yellows Plus original ‘classic’ style frame remains part of the collection to this day – a timeless design that is infinitely wearable. We are delighted to stock this beautifully crafted and timeless collection here in our Chelsea store. Just pop into the practice to browse the range or click here to book an eye examination. Any questions for us, please do get in touch.