We source our frames from artisan makers who only design spectacle and sun spectacle frames. We do not sell mass produced frames that simply have a famous fashion logo stuck on them. Our frames are all of the highest quality, all made in materials that last, keep their colour and can be adjusted to fit perfectly and comfortably.
Our curated eyewear collections offer something for everyone including minimal design labels from Scandinavia, colourful British eyewear classics, exciting 3D printed frames and the most highly regarded avant-garde and statement eyewear from cities like Berlin and Zurich.
We attend optical fairs across Europe, America and Asia, seeking out beautifully crafted frames that fit well. Whilst we always have a range of simple, easy to wear day to day frames in stock, we love finding artisan makers who design and craft frames that are slightly bolder and more adventurous. We firmly believe wearing glasses should be an enjoyable experience and in our view, glasses are the ultimate fashion accessory. Getting the right pair is so important and we believe a worthwhile investment. After all, it’s the first thing people notice about you!
But it’s not easy choosing the perfect pair of glasses. Our qualified dispensing opticians will guide you through the fantastic choice of frames we have on offer. They will talk you through your options which will depend on several factors: your prescription, the size of your bridge, your lifestyle and of course, your personal preference. Having a great fit is all important both for optimum vision and for comfort.
We are proud to offer our own range of bespoke frames under the Auerbach & Steele label. This bespoke range is commissioned from small, hand making suppliers in Europe. The range comprises more than fifty shapes in endless colour choices and can even be made in natural buffalo horn along with other materials and shapes as part of our custom service. The end result is a completely bespoke pair of frames unique to you.
If you are looking for unique designer frames in Chelsea, we would love to help. Our carefully curated selection of designer frames from across the globe are a firm favourite amongst the locals here in Chelsea and beyond.
To view our opening hours or to book an appointment, just click here. We very much look forward to welcoming you to our King's Road store.