We like to think of ourselves as no ordinary opticians. And the range of designer eyewear we stock reflects that ethos perfectly. Our store was founded in 1996 by Gail Steele and her then business partner, David Auerbach. It quickly gained a reputation for offering the coolest, most sought-after frames in London. In September 2019 we moved to larger premises a few doors further along the King’s Road.
Our new store offers a vast contemporary open space that is home to one of the UK’s most comprehensive and diverse selections of fine independent eyewear.
We buy from artisan makers who only design spectacle and sun spectacle frames. We do not sell mass produced frames that simply have a famous fashion logo stuck on them.
We like to think of eyewear as the ultimate accessory. What else alters your look or how you are perceived in an instant! Glasses are immediately apparent as they sit right in the centre of your face. We believe buying designer eyewear should be seen in the same way as buying shoes or handbags. In much the same way that we would choose different shoes depending on the occasion, we would suggest building an optical wardrobe.
From the super cool, to the sleek and sophisticated, all the frames in our collections are all of the highest quality. They are made from materials that last, keep their shape and colour and can be adjusted to fit perfectly.
Choosing frames should be pleasure, not a chore. But it can be hard choosing new frames when faced with so much choice. Our highly skilled dispensing opticians can help you narrow down the options, suggesting frames that suit both your style and the shape of your face and are suitable for your particular prescription.
Our dispensing opticians can also advise on lenses for night driving, UV protection, prescription sunglasses, spectacles for VDU use, sports and safety eyewear. Lenses should be as discreet and invisible as possible and must also be a perfect fit for your lifestyle.
The choice of modern spectacle lenses is very broad and complicated, new and sophisticated products are being developed all the time and the correct choice is crucial to the best outcome. The qualified staff at Auerbach & Steele are abreast of all these developments.
Whether you have a certain style and design of eyewear in mind or are looking for some guidance and styling from one of our expert dispensing opticians, we would love to help you find the perfect pair of frames. We have the skills and in-depth eyewear knowledge and expertise to guide you through the process.
If you are located in the Chelsea area or indeed wider London, do get in touch with us to arrange a suitable time and date to come and meet one of our eyewear specialists. We stock an eclectic selection of unique designer eyewear and we would love to help you find frames that best suit your lifestyle needs and individual style. We remain open by appointment only at this time.