PROJEKT PRODUKT

Founded in Seoul, PROJEKT PRODUKT was created from the meeting of two minds — an optometrist's precision and a designer's eye. Each collection is developed using carefully selected materials, guided by two core principles: sophisticated exclusivity and artisan minimalism. 

PROJEKT PRODUKT makes eyewear that looks considered, feels exceptional and wears beautifully. Each collection is built on the same foundation: the finest materials, uncompromising craft and a quiet confidence that never tries too hard.

No two faces are the same. For over a decade, that understanding has driven everything PROJEKT PRODUKT makes. Each temple is quietly curved, precisely engineered and shaped through close collaboration between the designers and workshop artisans — the result of years spent studying the contours of the human face. Comfortable without compromise. Functional without sacrificing beauty. 

In addition to the main collection, PROJEKT PRODUKT works with specialists on collaborations, and produces capsule collections built around specific concepts. Each serves a distinct purpose within the broader brand framework, ensuring a clear and consistent direction across every season.

Browse PROJEKT PRODUKT eyewear here at Auerbach & Steele. Visit our King’s Road Practice to find out more.

We are very excited to share this contemporary eyewear brand with our customers here in Chelsea, London. Do get in touch to hear more about the collection or book an appointment if you are due your next eye examination. We hope to see you soon!