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SALT. is an independent premium eyewear brand from the Californian coast. The brand is heavily influenced by nature, hence its name, which is an acronym for Sea, Air, Land, and their Timeless connection. This inspiration is infused beautifully into their products: all of nature’s stunning shapes, details and colours can be seen throughout SALT. frames.

The company was founded in 2006 by David Rose and Taylor Whisenand, both former Quiksilver surfers, and business partner Ron Smith. David, who prior to launching SALT., was the lead designer at Oliver Peoples, designs frames that are influenced by surfing and the active lifestyle it implies.

SALT. frames are entirely handmade in Japan by artisan craftsmen. The company has long-lasting relationships with Japanese manufacturers who still use some of the traditional tools and processes that were used 50 years ago. Attention to detail is paramount and exacting standards are enforced. SALT. frames are made with riveted hinges which can be easily adjusted and repaired over time.

The company is committed to using only the highest quality, handmade cellulose acetate. The Japanese acetate used is created from cotton seeds and wood pulp, which allows it to be hypoallergenic and sustainable. The company partners with Takiron Rowland, a Japanese acetate factory that’s been producing handmade acetate for the better part of 100 years. In addition, SALT. frames are crafted using 100% Japanese aerospace-grade titanium which provides an incredible strength to weight ratio, giving even bold frames a featherweight feel.

SALT. sunglasses come with polarised lenses and a range of coatings that help reduce glare, repel dirt and water, and diffuse harmful light rays, ensuring optimal vision. Here at Auerbach & Steele, we can also fit your SALT. optical frames or sunglasses with prescription lenses. We offer expert eye examinations with our highly qualified optometrists, using the latest technology.

The understated style and elegance of SALT. frames appeal to many of our customers here at Auerbach & Steele. They appreciate the clean lines, classic styling, and timeless designs that continue to remain relevant throughout the decades.

Why not let one of our experienced dispensing opticians help you find the perfect pair of SALT. frames here in our Chelsea store? And if it’s been a while since your last eye examination, you can book an appointment here.